Mindset

A secret the gurus DON’T want you to know

Posted by Kerri on June 9, 2010 at 11:45 pm

There’s a secret most copywriters and marketers only whisper to one another. Very few talk about this secret because it’s considered dangerous and can upset people. You see almost all successful marketers are students of hypnosis or human psychology. They need to be so they can understand HOW & WHY people buy. Because without this [...]

Fear Vs. Anxiety

Posted by Kerri on April 3, 2009 at 5:56 pm

(from The Big Moo, compiled by Seth Godin) Quick! There’s an enraged tiger loose in the office. Run! Can you feel yourself running as fast as you possibly can? heart pounding, taking the corners at top speed, slipping on the carpet, knocking over the water-cooler? That’s fear, fear is a good thing. Fear saves our [...]