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Main Article: How to Quickly, Simply and Easily
Snipe Opportunities and Bank Bodacious Bills
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Boy, there’s a lot of competition out there boys and
girls.

Every day you open your email and a thousand voices clamor
for your attention.

So is there room for YOU?

Is there opportunity?  Or are all the opportunities gone?

I want to share with you a little concept called
“Opportunity Sniping.”

You can use this method with:

* Affiliate Programs

* PPC

* Seo

* Your own products

And the answer is simple:

Opportunity exists.

Now.

And always.

There’s a simple key to “Opportunity Sniping.”  And it’s
this:

Find “underserved” people.

Now, it’s ironic that in an ezine about marketing and other
nefarious things, I’d talk about serving people.  So many
people think that somehow marketing is being crass or taking things
away from people (like money).

And indeed I like to use those metaphors.  They’re fun and appeal
to our reptillean brain.

Having said that, really, marketing is serving.  We serve people.
And Opportunity Sniping is about serving a certain kind of person.
The person who is underserved.

What does THAT mean?

Can you think of an area or topic where you WANT information but
can’t get it?  I mean, you really, really want information in that
area but you just can’t find it?

Or you want some resource or step-by-step guide but can’t find
it.

You read my “weeds” ezine a few weeks ago or should have. That’s
a prime example.  By the way, the dude I hired has made excuses
now for why he can’t come do my weeds.

No joke.

Anyway, YOU become the person who produces the solution for that
thing you’re desperate to buy or find the solution to.  Because
you know and feel that pain.  And as long as you aren’t the only
one feeling that hunger, that drive, that pain, then you’re
going to have something that will sell.

I’m assuming that you FIRST try hard to find the information,
resource or supply.

You search Google.  You search forums.  You maybe ask around.

Look hard.

And if after looking hard, you just can’t find it then find out
if you’re the only one or not.

I’d like to give you a rock hard scientific way to do that.
But it’s more common sense and intuition.

Are there going to be a lot of others who really want this
thing, this supply, this product, this information, this
know how?

Or are YOU the only one.

You’re looking for something that is UNDER served. A topic.
A group of people.  A thing.  A product.

And then you’re looking to become the supply.

You’re looking for pent-up demand.

Example:  You may not remember Corey Rudl.  But he was
probably the central impetus and figure in the rise of modern
day Internet marketing before he passed away in an untimely
racing accident.

Corey’s first success was selling hood ornaments for
jaguar cars as I recall.  These things were really expensive
to buy. And everyone in the car forum asked about where to buy
them.

He imported them from Italy or some place like that and sold
them.

That requires specialized knowledge of how to set up drop
shipping or find and import small quantities of an item.

Is information on how to do THAT readily available?

Andy Jenkins taught it in the old Stompernet stuff.  But
that was ages ago.  And not cheap.  Not that you have to
sell your solution cheap.

The point:  Corey found an UNDER served thing — being
able to buy expensive hood ornaments at a big discount.
And he supplied that demand.

Now, the PITFALL of doing this is taking something you
THINK people need and assuming others WANT it.

People often don’t want what they need.  You’re looking
to satisfy unmet WANTS.

Did you know 13 people a day search for:

“tall womens leather jacket”?

There’s VERY weak competition for the term with page rank
0 and page rank 1 results on the first page of Google for
the term.

This ezine article that is only 293 words and took maybe
10 minutes to write appears on page one for that term:

http://www.TurboProfits.com/tracking/go.php?c=ezine_link1

If you look at the END of the article in the resource box
you’ll see it goes to:

http://www.tallclothingmall.com/

That’s a cool niche site someone created.  Nice job of targeting
a niche that is under served.

All single guys wanting to date models should be running banners
on those web sites…

“New report shows how to meet a quality man”

My point is….

Under served.

Here’s a link to some other articles by the same person targeting
under served topics, keyword phrases and so forth:

http://ezinearticles.com/?expert=Krista_Mayne

Now, do NOT go off competing against Krista.  Sheez.  Leave
Krista alone!

The point is, you can poke around in ezinearticles.com and look at
different categories where people are targeting long tail keywords
and probably find lots of cool, under served niches.

Now, sometimes under served means there’s no money in it.  This is
where the ART of it comes in.

On the one hand you want to find demand that is under served.
On the other hand, you want to make sure there IS demand to begin
with.

Supplying a product or service that has no competition but almost
no demand won’t do a lot for you either.

Even if you take a broad topic — it’s BEST to then segment it for
a specific audience.

Now, another pitfall of slicing and dicing markets is that if you
keep dividing the market down at some point the topics, products
and “things” become so subdivided and specific that there isn’t
enough demand to support it.

That’s why it’s ART.  See marketing is one part science and one
part ART.

In the “real world” people perform all types of marketing research
to quantify demand.

As a shoestring marketer, most people use their best judgment.
Sometimes you guess right.  Sometimes you guess wrong.

You can do surveys and other things to limit your risk.  But it’s
still not an exact science.  For one thing, you’re dealing with
the ultimate wild card — human emotions, reactions and behavior.

This is dynamic and ever changing.

At the same time, human emotions are the reason we can get people
to buy a one time offer!  So they aren’t a bad thing.

They just are.

I want to close out the article today encouraging you to look at
the things you personally are driven to find answers or solutions
for.

And after trying really hard and struggling to find whatever it is,
you can’t find it.

Look around to see if you’re the only one or not.

If you’re not, then do a little TEST marketing project to confirm
whether or not people will fill out an email capture page related
to that topic.

If they won’t do THAT, they sure won’t buy anything.

Then do a little one week test.

Start small.  Confirm demand.  Confirm your idea has a bit of merit.
Then let it grow.

Go to the Google external keyword tool.  Find keywords that have to
do with the topic.

Stick ‘em in MicroNiche Finder or Market Samurai.

Check out the competition.

Write 10 articles on a few keywords and throw them up on
ezinearticles.com.  Bookmark your articles.  Promote them
using your FACEBOOK status update.  Send a note out about them
on Twitter.

Send the clicks to an email capture page like I
teach you how to create at http://www.promodashboard.com.

Just SEE if people get on your email list.

If they do, then write a few more articles and stick ‘em on
goarticles.com.  Link over to your articles on ezinearticles.com.
Buy some really cheap clicks and send them to your goarticles.com
article to boost it up in the rankings.

This is just ONE method you can use to get a little traffic.

If you have a little change, you can get instant traffic by
running a Google Adwords CONTENT campaign.  That’s a lot easier
than a search campaign.

Another method is to start building a list using FACEBOOK.
Start a little Facebook group.  Participate in some other groups.
Get your Facebook fan page up with an email capture page on it.

Do a few youtube videos and put them on your Facebook Fan Page.

Now, if people are on your email list, send something out to them
for an affiliate program that is related.  Or do a quick 20
minute screen capture video or 10 page report and see if people
will spend 7 bucks for it.

Or sell a little initial trial of whatever it is.
Test the waters a little more.

If that works, start pumping out articles on all the keywords.
Put up a blog and put articles on it.  Work your Facebook Fan
Page more.

Or expand your Google Adwords Content Campaign.

Or buy a few banner ads.  Do an ezine solo mailing.

Just focus on it daily and it will expand and grow.

Next thing you know, you’re banking bodacious bills.

And it’s certainly a LOT more fun and exciting than a
“job.”

=======================================================
Marlon Sanders helps people with hopes and dreams figure
out how to turn those into reality by selling stuff on
the Internet.  http://www.marlonsanders.com

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REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

=========================
D.  Resources you can use
=========================

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links.  Get your links
at http://www.getyourprofits.com)

1. The Marketing Dashboard: Amazing Formula and Gimme
boiled down to icons and step-by-step. Doesn’t replace AF
and Gimme but useful. Basically, it spoon feeds all the
things in AF and Gimme. http://www.getitgoing.com

2. The Marketing Diary: Me teaching Matt daily all the
details of the Amazing Formula and Gimme system. This
contains additional insights into The Amazing Formula and
Gimme that you won’t find in those products. It’s
literally what I taught to Matt in his first 90 days with
me. http://www.themarketingdiary.com

This is an EVERGREEN product and if you’re new to this business
you’ll learn tons.

3. After 8 years, thousands of customer emails, thousands of
buyers in virtually every major city in the world (and
many you haven’t heard of), 13 web site designs, 4 product
designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of
marketers and products have come and gone, after attacks
by the world’s most notorious criminals, after attempts to
put it under, there is ONE product that remains and stands
tall. There is one product that is stable.
http://www.amazingformula.com

4. Are You Paying Over $10.00 For Hosting?

If you are, you may be getting ripped off.  Design Dashboard
shows you not only the basics of doing your own design but really
walks you step by step through setting up your hosting,
autoresponders and shopping cart.
http://www.designdashboard.com

5. Promote your own products made easy

Grab the brilliant video by Adeel Chowdhry on how to mash
together stock video, stock sounds and stock music to create
an attention-grabbing, compelling video you can put on your
sales page, Facebook, Squidoo lenses, Hub Pages, or even
Twitter out to your list.
http://www.PromoDashboard.com

6.  Your Own Products?

It’s the only step-by-step, A to Z system not JUST for
creating info products …. but that shows you HOW to select
product ideas using my “flanking move” I’ve built my business
on, HOW to do 12-product surveys with an actual example, that
gives you a tested, proven email & source with a  30% success
rate in getting interviews with experts — PLUS, templates
that would cost your more than the Dashboard to have custom
created!  http://www.productsdashboard.com

As you probably already know, if you are going to have your own website you also need to have a webhosting service. There are many many many hosting services out there, but my favorite by far is HostGator. They have what you need at a great price no matter whether you have one site to host or you need a reseller account for many many sites. I have to say everytime I have dealt with them, the customer service is prompt and fantastic. There is nothing better than a company with great customer service. Coming from a retail world I completely understand what it means to have great service.

They have won some amazing awards and received numerous rave reviews. Check them out! Make sure to scroll to the bottom and click on the awards link.

I have a few websites that I manage and I have all of them on one account. The control panel is run by cPanel. This makes it easy to set up your own wordpres site, track your website traffic, set up email and MUCH MUCH MORE.

Check it out for yourself!

(Excerpt from The Big Moo compiled by Seth Godin)

The ubiquitous, pocket-width, burgundy-colored restaurant guide the Zagat Survey – called by The New York Time “a necessity second only to a valid credit card” -seems like the kind of big idea that started with a substantial financial investment, a major marketing move, and the unbridled support of restaurant industry folks. It didn’t, though.

Creators Tim and Nina Zagat started collecting insight from their foodie friends in 1979 and, a few years later, began selling the collective advice in the form of the first New York City Zagat Survey from their station wagon. (Not every company has roots in the garage!)

The Zagats, both practicing corporate lawyers, had no agent, no publisher, and no money to spend on advertising. Relying on a unique idea (rating a restaurant on the basis of thousands of experiences, not one reviewer), word-of-mouth marketing, and some good free publicity (after a 1985 cover story in New York magazine sales jumped from 40,000 a year to more than 75,000 a month), the Zagats grew their enterprise from a New York-based food guide with a cult following into the world’s best-selling publisher of restaurant guides.

Zagat now offers guides to dining in cities from San Francisco to Shanghai and has expanded to survey hotels, airlines, golf courses, and more. The guide is now available on the Web and voting has moved online, attracting more than 250,000 voters worldwide. And even now, with proven success and deeper pockets, Zagat continues to use fast, inexpensive, and scalable ways to help it grow, such as not investing in pricey back-end systems, but using new, cheaper, and simpler Web-based services instead.

Fast and cheap doesn’t mean chintzy or short-term. It just means you make your mistakes quickly and inexpensively and get them over with.

Hello,

I have updated information on website creation and driving traffic. They are still not fully complete but do have added content. You can expect more updates and added instructional videos within the next week.

Thank you for your patience as I get all the information I have sorted and added to this one location.

Thursday is another DOE Lifetime member call in day and
so I was thinking about whether this new idea – to take
calls from Lifetime members and GIVE them one-on-one
consulting time free – has been worthwhile.

Here is what I discovered.

One fellow was getting ZERO signups to the form on his
website and is now getting 40 a week, every week.

If 40 sounds low bear in mind he is getting very little
traffic .. so far. We’re going to fix that next.

Another guy – this one not in the US – earned his first
ever money online with my help. He had been trying for
two years.

The check is about $65 so no big deal, right?

Here’s the magic – the PROCESS he used is repeatable
and that is what counts. His future now looks better.

[And what he did cost him nothing!]

http://www.charliepage.com/consulting

Another person built a site using SBI but had never
sold a copy of his ebook. We worked together to solve
the problem and now sales are starting to flow.

* * * HOW ABOUT YOU? * * *

I want to help but there is only so much that can be
done by writing articles, posting to blogs, or even
owning really great membership sites.

But I CAN and WILL help you PERSONALLY if you call me.

As you know, only DOE Lifetime members can do that. Our
records indicate you are not yet a member, so I’m lead
to ask … why not?

You get LIFETIME access for one low fee.

You get rock solid teaching about how to use ezines.

You get access to the best list of ezines on the
planet.

You get PERSONAL one-on-one coaching from me FREE.

And you get more, much more, when you become a member.

http://www.charliepage.com/consulting

I’m asking you straight out to become a member right
now. It will be the best money you have spent
online. And if it’s not we will issue a refund anytime
in the first 60 days.

You really do have nothing to lose and some very
POWERFUL benefits to gain.

http://www.charliepage.com/consulting

But like the guy says on the Sham Wow commercial “We
can’t do this all day so order now”

I hope you do order now so we can talk tomorrow.

I’m ready … are you?

Charlie Page

Short story from the Big Moo compiled by Seth Godin

On our way to a brainstorming meeting, a colleague turned to me and said “I wish I had more time to prepare for this – I’ve been so busy I didn’t do a thing for the meeting.”

Busy? Doing what?

Just for fun, we made a diary of her workweek. She spends about forty-four hours a week at work, with four hours spent at lunch and stuff. So figure 2,400 minutes a week.

In a typical week, she spends 2,000 minutes playing defense – filling out forms, answering urgent requests, returning calls, and putting out fires. This is what most office workers refer to when they talk about “work.”

She spends about 300 minutes in meetings, listening to other people talk about what they’re going to do or have recently done.

She spends about 45 minutes actually doing creative work on the projects she’s  currently involved in.

And she spends exactly 15 minutes a week on inventing the next breakthrough.

This is scary stuff. Scary because if you do the math of what her organization actually gets paid for, it’s precisely the opposite of the way my colleague spends her time. When she goes on vacation, those 2,000 minutes of urgent emergencies just sit there, and nothing particularly horrible happens. And in a rare week when she doubles her big-thinking time from 15 minutes to 30, she’s likely to come up with the big moo – an insight that will pay the company’s bills for the next six months or a year.

So, do you really think you’re too busy to work on something remarkable? In fact, you’re actually too busy to do all that (non-urgent) emergency stuff.

Where are your hours going? Wheather you work in an office for someone else or at home in your own business, this is vitally important. Are you doing the things that directly create the goal of your business… which for me is to make sales. Am I coming up with new ways to market, sell, get leads, create products… or am I answering the phone, responding to emails and doing the busy work that will get me no where closer to where I need to be.